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Amazon Strategy Workshop

We let you look behind the Amazon curtain and mediate strategic background knowledge, which helps to better assess and classify the Amazon channel.

> Limited number of participants
> Applicable knowledge
> Individual arrangement

Complex and partly inconsistent logistic and accounting processes, poor quality of service, and poor customer service. Accessibility, various conditional and operational requirements, market price: Dynamics, new key figures, abbreviations, standards. These are just some of the of the topics that often make working with Amazon a challenging and rewarding experience.

You’ll learn

  • how Amazon DNA differs from other trading partners and what that means for you as a manufacturer
  • why Amazon is relevant for every brand and far more than just a sales channel
  • how to take advantage of the increasing degree of automation
  • which are the most persistent prejudices against Amazon and what’s the reality that remains
  • what are advantages and disadvantages the different Amazon business models have
  • why annual talks and negotiations with Amazon are often more one-sided than they should be
  • which conditions make sense, which ones do not and which ones can be risky
  • what is Amazon’s dynamic pricing system?
  • why dynamic pricing is more of an opportunity than a risk in the medium to long term
  • how cooperation with Amazon will change in the future


Applicable knowledge
Participants receive concrete instructions for action on strategic topics around Amazon

Tips & Tricks
We impart a lot of tips & tricks from practice and our experience

Individuality guaranteed
You are in the centre of attention and can ask questions at any time

You will receive all documents for easy reading


Number of participants
The number of participants is limited and coordinated with you to ensure the best possible training

Who is the seminar for?
Our strategy workshop is primarily aimed at decision-makers in your company who are confronted with strategic issues

Are there any prerequisites?
There are basically no prerequisites for participation. Some basic knowledge never hurts, but it’s not a must

Do you want to know more about the workshop? Ask our expert Alexander Ortner

Alexander Ortner

Alexander Ortner is Head of Business Development at factor-a. He worked for nearly nine years at Amazon in Munich, most recently as Senior Vendor Manager. Among other things, he was involved in projects such as automated pricing. In advising factor-a customers, Alexander has access to firsthand knowledge. He focuses on the topics analytics and strategic consulting.

Alexander Ortner
Head of New Business
+49 221 17733710