Amazon Advertising Workshop
LEARN HOW AMAZON SPONSORED ADS AND THE AMAZON DEMAND SIDE PLATFORM (DSP) WORK AND HOW YOU CAN INCREASE YOUR SALES WITH THE HELP OF AMAZON ADVERTISING.
In 2016, Amazon in Germany generated a turnover of 14.1 billion dollars. With 229 million products being offered, the product range has more than doubled between 2014 and 2016. This corresponds to a daily product growth of over 167,000 products.
Every day, countless AB tests are carried out on Amazon, processes are questioned, mechanics and algorithms are changed, tested and discarded. With Amazon Sponsored Ads (formerly Marketing Services) a highly profitable cost-per-click solution has been established directly at the point of sale. The Amazon Demand Side Platform (formerly Amazon Advertising Platform) also enables the switching of efficient display and retargeting campaigns.
Keeping a continuous eye on all these developments at once while regularly controlling your product range accordingly is a great challenge for many brands and manufacturers.
factor-a implements the growth plans of leading global brands on Amazon and helps them reach their goals. In our intensive workshop on Amazon Advertising, you, as a manufacturer, receive valuable insights into the central growth drivers on Europe’s largest marketplace. Reach your growth goals now!
- Building the foundation
- What is your background?
- Why is Amazon Advertising important for your growth?
TENTATIVE WORKSHOP ITINERARY
10:00-12:00 – Sponsored Ads
- Campaign strategies and goals
- Account structure
- How to build effective campaigns
- How to implement a continuous optimization process
- Monitoring and analysis of campaigns
- Reporting and KPIs
- Common pitfalls
- How to analyze your campaigns
12:00 noon – lunch break
13:00-17:00 – Amazon Demand Side Platform (DSP)
- How to build a scalable Sales Funnel
- Strategies and goals
- Result evaluation
17:00 Uhr – end
The topics of this workshop are only a suggestion and can be adapted to your wishes and needs at any time.
The participants learn how to implement the seminar contents in practice.
Tips & Tricks
We provide many tips & tricks from our practical experience.
The workshop can be personalized to meet your individual needs and you have the opportunity to ask questions at any time.
You will receive all the documents you need to read whenever it suits you.
Number of participants
The number of participants is limited and coordinated based on needs and timing to ensure the best possible training.
Who is the seminar for?
Our content is individually adapted to the participants. Our Amazon Advertising Workshop is aimed at both beginners and advanced users.
Are there any prerequisites?
There are basically no prerequisites for participation. Some basic knowledge never hurts, but is not a must.
DO YOU WANT TO KNOW MORE ABOUT THE WORKSHOP?
ASK OUR EXPERT ALEXANDER ORTNER
Alexander Ortner is Head of Business Development at factor-a. He worked for nearly nine years at Amazon in Munich, most recently as Senior Vendor Manager. Among other things, he was involved in projects such as automated pricing. In advising factor-a customers, Alexander has access to firsthand knowledge. He focuses on the topics analytics and strategic consulting.
NOT THE RIGHT TOPIC?
Then take a look at our other workshops.
We let you look behind the Amazon curtain and provide strategic background knowledge.