Sponsored Brands Ads
There is no denying that Amazon advertising has become a key player for all e-commerce businesses, selling both on and … Read more
Amazon Sponsored Ads
Sponsored Products Ads
Amazon gives advertisers many options to personalize the perfect campaign strategy. This guide outlines how to use Sponsored Products ads like an expert. Read more
Sponsored Ads and Brand Stores Launch in Singapore
Sponsored Ads and Brand Stores are now available on Amazon.sg, opening opportunities for retailers and shoppers in Singapore and around the world.Read more
Sponsored Display Audiences Offers New Control to Amazon Advertisers
The new Sponsored Display Audiences is a shopping signals-based display targeting strategy for advertisers to grow their Amazon business. Find out more now.Read more
Tips for a Successful Product Launch on Amazon
Looking to launch a new product on Amazon or enter a new Amazon marketplace? Explore these tips for doing it successfully.Read more
7 Tips for a Successful Product Launch on Amazon
Are you interested in selling products on Amazon? Are you currently a vendor or seller but are curious about launching your products in new marketplaces? Are you selling across multiple Amazon marketplaces and curious how to develop a successful cross-market approach? Whether one or all of these apply to you and your Amazon business, this live stream will provide an overview of the fundamentals that go into Amazon product launches.Read more
Amazon.nl: Sponsored Ads are Now Available in the Netherlands
According to the Amazon Website, Amazon has just announced the launching of Sponsored Ads in the Amazon.nl marketplace, allowing for … Read more
The New Amazon Normal- Looking Back on the Effects of 2020
With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.Read more
How to boost your sales and maximize revenue on Amazon
Amazon has altered the way we shop. As a marketer, being able to make a name for yourself on the … Read more
Fashion on Amazon: What’s possible with Amazon Advertising?
Find out how Amazon is quietly transforming the world of retail fashion and why now is the time to start paying attention.Read more
600% sales increase with Sponsored Ads: A case study
Discover how utilizing Sponsored Ads helped a home and garden decor brand achieve six times higher revenue on Amazon. Read more
Amazon Advertising will be bigger than Facebook Ads
factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more
Dayparting: How Effective is Ad Scheduling, Really?
Brands and advertisers face the challenge of managing ad campaigns on platforms like Amazon as efficiently as possible. There are … Read more
Case Study AEG: 68% sales increase through Amazon Marketing
AEG is a leading global manufacturer of home appliances for private and commercial use. Our Team’s expertise in Amazon Marketing … Read more
Case Study Universum Film: Bestseller with Sponsored Ads
Since Universum Film first entered film production in 2005, the company began making a successful name for itself. The factor-a … Read more
What are Amazon Halo Sales and where do they come from?
The Amazon Advertising jungle often poses challenges to marketers – as in the case of Halo Sales. In this article, … Read more