Your Guide to Amazon Prime Day: All You Need to Know
Amazon Prime Day is the most popular e-commerce shopping event year in and year out. After 7.1 billion worldwide sales … Read more
Amazon Advertising
Sponsored Brands Ads
There is no denying that Amazon advertising has become a key player for all e-commerce businesses, selling both on and … Read more
Brand optimization: steps to success on and off Amazon
Building up a strong and consistent brand presence on Amazon is crucial for success. Combined with Amazon Advertising, your brand content (from product information to a strong brand store) has a massive impact on expanding your audience and increasing sales and market share on Amazon.Read more
Sponsored Products Ads
Amazon gives advertisers many options to personalize the perfect campaign strategy. This guide outlines how to use Sponsored Products ads like an expert. Read more
Sponsored Display Ads
Amazon gives advertisers many options to personalize the perfect campaign strategy. This guide outlines how to use Sponsored Display ads like an expert. Read more
Sponsored Ads and Brand Stores Launch in Singapore
Sponsored Ads and Brand Stores are now available on Amazon.sg, opening opportunities for retailers and shoppers in Singapore and around the world.Read more
Sponsored Display Audiences Offers New Control to Amazon Advertisers
The new Sponsored Display Audiences is a shopping signals-based display targeting strategy for advertisers to grow their Amazon business. Find out more now.Read more
DSP Link-Out Campaigns
Amazon’s Demand Side Platform (DSP) enables you to control your marketing campaigns with regard to target group interests both on and off Amazon and can be used to boost awareness on your own website.Read more
Amazon DSP: Twitch Inventory and Audiences Available for Targeting
Brands running Amazon DSP campaigns in EU5 can now address the diverse interests of the Twitch community through Twitch video and display ads. Learn more!Read more
Amazon.nl: Sponsored Ads are Now Available in the Netherlands
According to the Amazon Website, Amazon has just announced the launching of Sponsored Ads in the Amazon.nl marketplace, allowing for … Read more
The New Amazon Normal – Main Challenges of Our Clients in 2020
2020 was a year that turned everything upside-down, and business on Amazon is no exception. From strategy to advertising, content … Read more
Prepare your Amazon Prime Day now or regret later
Due to the Covid Pandemic there were rumors that the Amazon Prime Day will be cancelled in Fall. While Amazon … Read more
How to boost your sales and maximize revenue on Amazon
Amazon has altered the way we shop. As a marketer, being able to make a name for yourself on the … Read more
Amazon launched in the Netherlands
Amazon.nl is live. What do manufacturers and brands need to know now to get a head start? We provide the overview.
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Fashion on Amazon: What’s possible with Amazon Advertising?
Find out how Amazon is quietly transforming the world of retail fashion and why now is the time to start paying attention.Read more
Product Launch with Amazon Search Engine Marketing
Would you like to launch a new brand, product line or product on Amazon? Is your inventory listed on Amazon and ready to get shipped? Then you should start pushing sales. This is where Amazon Advertising comes in: How do you launch a product on Amazon by utilizing search engine marketing (Sponsored Ads)?Read more
Amazon Advertising will be bigger than Facebook Ads
factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more
Retargeting Case Study: Boosting Sales with Amazon DSP
Have you plateaued with your Sponsored Ads campaigns? Retargeting will take you to the next level! Find out what’s possible in this real case study!Read more
5 Reasons to Use Amazon Stores
Amazon offers vendors and sellers only limited space for their content. Product unique selling points and brand messages can only … Read more
Implementing Amazon Advertising along the Customer Journey
Amazon is not only retailer and marketplace, but it also offers vendors and sellers exciting advertising opportunities. The online giant’s … Read more