Would you like to launch a new brand, product line or product on Amazon? Is your inventory listed on Amazon and ready to get shipped? Then you should start pushing sales. This is where Amazon Advertising comes in: How do you launch a product on Amazon by utilizing search engine marketing (Sponsored Ads)?Read more
Amazon Advertising will be bigger than Facebook Ads
factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more
Link Out: Amazon 1st Party Inventory for Display Campaigns
How does Amazon’s Choice badge work?
The Amazon’s Choice badge can give businesses a decisive advantage on the online marketplace. Still, a big question mark looms over the selection criteria for awarding the label. For a short time, however, Amazon listed concrete requirements for receiving the coveted badge on the US marketplace.Read more
Amazon-SEO: The end of the product description
The commercial giant constantly comes up with something new. However, sellers and vendors are rarely informed proactively. It is often only when ranking losses or unsuccessful upload attempts occur that one notices that there are new rules for the Amazon SEO. This time it seems Amazon is going after product descriptions.Read more
What’s behind Amazon’s virtual dash button?
The virtual Dash Button is a feature in the Amazon Shopping App available to all Prime members. You can save your favorite products as a shortcut and reorder them with one click. Let’s take a closer look at the virtual order buttons from a consumer and vendor perspective.Read more
Retargeting Case Study: Boosting Sales with Amazon DSP
Have you plateaued with your Sponsored Ads campaigns? Retargeting will take you to the next level! Find out what’s possible in this real case study!Read more
Increase your sales on Amazon with product variations
Link your products on Amazon together and your SEO and sales can grow – if you do it right! Here’s how Amazon variations work!Read more
5 Reasons to Use Amazon Stores
Implementing Amazon Advertising along the Customer Journey
Brand Protection with Amazon Sponsored Ads
Brand Gating – Protect your Brand on Amazon
Amazon launches Middle East Marketplace
Dayparting: How Effective is Ad Scheduling, Really?
Brands and advertisers face the challenge of managing ad campaigns on platforms like Amazon as efficiently as possible. There are … Read more
Tricks for successful case management on Amazon
How to understand your Amazon Vendor Manager
A successful collaboration with Amazon requires a good relationship with your vendor manager. It’s important to understand who this person … Read more