Sponsored Brands Ads
There is no denying that Amazon advertising has become a key player for all e-commerce businesses, selling both on and … Read more
Brand optimization: steps to success on and off Amazon
Building up a strong and consistent brand presence on Amazon is crucial for success. Combined with Amazon Advertising, your brand content (from product information to a strong brand store) has a massive impact on expanding your audience and increasing sales and market share on Amazon.Read more
Sponsored Products Ads
Amazon gives advertisers many options to personalize the perfect campaign strategy. This guide outlines how to use Sponsored Products ads like an expert. Read more
Sponsored Display Ads
Amazon gives advertisers many options to personalize the perfect campaign strategy. This guide outlines how to use Sponsored Display ads like an expert. Read more
Sponsored Ads and Brand Stores Launch in Singapore
Sponsored Ads and Brand Stores are now available on Amazon.sg, opening opportunities for retailers and shoppers in Singapore and around the world.Read more
How a Global Pandemic Changed the E-Grocery Industry Forever
When everything shut down, even our most basic needs- food and water- shifted to online and, as a result, the online grocery market has skyrocketed. This has led to major behavior changes both in-person and online, and retailers, brands and manufacturers are being faced with new challenges and game-changing opportunities.Read more
Sponsored Display Audiences Offers New Control to Amazon Advertisers
The new Sponsored Display Audiences is a shopping signals-based display targeting strategy for advertisers to grow their Amazon business. Find out more now.Read more
Amazon Retail: How to Handle Chargebacks, Logistics and Negotiations
Deep dive into solution approaches, methods to minimize these issues and examples of best-in-class approaches to help your Amazon business come out on the other side stronger than ever.Read more
Tips for a Successful Product Launch on Amazon
Looking to launch a new product on Amazon or enter a new Amazon marketplace? Explore these tips for doing it successfully.Read more
Consumer Focus: Impact of Brexit on Amazon’s Business in Ireland and the EU
What does the future look like for Amazon customers in Ireland after Brexit? It may be entirely different than you would expect. Find out more!Read more
7 Tips for a Successful Product Launch on Amazon
Are you interested in selling products on Amazon? Are you currently a vendor or seller but are curious about launching your products in new marketplaces? Are you selling across multiple Amazon marketplaces and curious how to develop a successful cross-market approach? Whether one or all of these apply to you and your Amazon business, this live stream will provide an overview of the fundamentals that go into Amazon product launches.Read more
Amazon to Launch in Poland
Amazon has announced that it will officially launch in Poland, instituting the Amazon.pl site to vendors, sellers and customers.Read more
DSP Link-Out Campaigns
Amazon’s Demand Side Platform (DSP) enables you to control your marketing campaigns with regard to target group interests both on and off Amazon and can be used to boost awareness on your own website.Read more
What’s Your Potential? Analyzing the Amazon Category
The Amazon category could be the secret to the success of your Amazon business. Sebastian Gilles breaks down how to analyze categories to maximize your potential. Learn more!Read more
Amazon DSP: Twitch Inventory and Audiences Available for Targeting
Brands running Amazon DSP campaigns in EU5 can now address the diverse interests of the Twitch community through Twitch video and display ads. Learn more!Read more
What’s your potential? How to analyze your amazon category and get the most out of it
Understand which product segments are important for your business and your products and what consumers are willing to pay.Read more
Amazon.nl: Sponsored Ads are Now Available in the Netherlands
According to the Amazon Website, Amazon has just announced the launching of Sponsored Ads in the Amazon.nl marketplace, allowing for … Read more
How-to: Amazon Brand Stores
As the number of online shoppers continues to increase steadily, the frequency of visiting traditional brick-and-mortar retailers is inevitably decreasing. … Read more
The New Amazon Normal- Looking Back on the Effects of 2020
With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.Read more
The New Amazon Normal – Main Challenges of Our Clients in 2020
2020 was a year that turned everything upside-down, and business on Amazon is no exception. From strategy to advertising, content … Read more