A successful collaboration with Amazon requires a good relationship with your vendor manager. It’s important to understand who this person … Read more
Case Study AEG: 68% sales increase through Amazon Marketing
AEG is a leading global manufacturer of home appliances for private and commercial use. Our Team’s expertise in Amazon Marketing … Read more
Case Study Universum Film: Bestseller with Sponsored Ads
Since Universum Film first entered film production in 2005, the company began making a successful name for itself. The factor-a … Read more
What are Amazon Halo Sales and where do they come from?
The Amazon Advertising jungle often poses challenges to marketers – as in the case of Halo Sales. In this article, … Read more
Content Optimization on Amazon: This is how it works
The key to sustainable Amazon SEO success is content optimization that focuses on the customer. Those who only optimize their … Read more
Amazon Buy Box: Consider these important influencing factors
To ensure simplicity of the platform, there is only one product detail page for each product on Amazon. In other … Read more
Amazon A+ Content in M-Commerce: What is important?
Smartphones are a part of our everyday life and are used more and more for online shopping. This means a … Read more
A+ Content: Use playroom on Amazon in a target-oriented way
Many brand manufacturers ask themselves why they need A+ Content in addition to their optimised standard product detail page. The … Read more
The Amazon Hybrid Model: Combining Vendor & Seller Central
Manufacturers and retailers have multiple options for selling their goods via Amazon. Two forms of cooperation with the retail giant … Read more
Amazon-SEO international: Why translations aren’t the right way
When you take your Amazon business to an international level, you are facing the challenge of creating content for different … Read more
Internationalisation on Amazon: How to Prevent Cross-Border Sourcing
Once your business is up and running on Amazon, it’s tempting to start considering how to target international marketplaces. However … Read more
Sponsored Products
New ranking for sponsored products Will products with top rankings lose importance in the future? Most recently, sponsored products on … Read more
Amazon DSP: How to use New-To-Brand Metrics
Amazon has introduced New-to-Brand (NTB) Metrics for Sponsored Ads and the Demand Side Platform (DSP) in recent weeks. The new … Read more
Amazon SEO: Challenges for brand manufacturers
Several million products are available on Amazon – and are joined by thousands more every day. The first search results … Read more
Amazon’s Marketplace Launch in the Middle East
News has surfaced from various outlets that Amazon plans to expand its reach to the Middle East. According to these … Read more
Review Management on Amazon: Tips & Tricks for Brand Manufacturers
Over 60% of online shoppers report that customer reviews are a key part of their decision-making process for purchases. Amazon … Read more
Deal or no deal: Amazon’s guide to Brexit
The date for the United Kingdom’s official EU exit is fixed: the deadline is March 29, 2019. Yet the EU … Read more
New! Amazon introduces Multi-Stores for Brands
Where previously, until this point, brands could use only one Amazon Store per account: now, vendors and sellers have the … Read more
Light in the blackbox: New customer metrics for Amazon Advertising
Until recently, measuring the success of Amazon Advertising campaigns aimed at attracting new customers was a challenge for marketers. To … Read more
New: Bidding Control for Amazon Sponsored Products
In the last couple months, Amazon Sponsored Ads has undergone countless changes. Amazon Advertising’s most recent update is the highly … Read more