More and more businesses today are using both Vendor Central and Seller Central to leverage the advantages of both platforms on Amazon’s Marketplace. This combined usage is known as the hybrid model.
While Amazon Vendors have lower fees and more sophisticated marketing tools – Amazon Sellers are able to enjoy more analytics, margins and control. Each side has their mutually exclusive advantages.
Alexander Ortner, Principal of Amazon Retail talked about valuable insights on how to evaluate if the hybrid approach is right for you, and how businesses are using both Vendor and Seller Central to manage their catalog and growth on Amazon.
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