factor-a’s managing director Nils Zündorf took the stage at the Amazon Fashion Vendor Day in London and showed why Amazon Advertising is the next big thing in fashion. Find out how Amazon is quietly transforming the world of retail fashion and why now is the time to start paying attention. Demonstrating the differences from the traditional model, Nils takes you through the customer journey on Amazon and reveals the solutions to the biggest challenges fashion brands face on Amazon.
Amazon is reinventing the (shopping) experience.
From food to film, from health to fashion, Amazon offers an ever larger variety of services.
Customer decision process in the new era
Consumers follow different routes towards their desired product than they used to.
Visibility on Amazon?
The pillars of Amazon’s success – Amazon customer data, brand safety, premium inventory, and more!