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How To Drive Incremental Sales on Amazon – We Found The Missing Link!
All marketers face the same problem – how does my marketing campaign impact my sales? How much would I have made without investing? And how much do I have to invest to most efficiently reach my goals? We developed not only a framework to measure the impact of advertising campaigns on Amazon but also a solution to optimise campaigns in realtime based on the IROAS (incremental return on ad spend) – Sounds too good to be true? Stay tuned!
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Who we are?
factor-a – part of Dept – helps more than 120 international manufacturers and brands improve all aspects of their vendor performance on Amazon. In fact, factor-a is already responsible for managing Europe’s largest budget of Amazon Advertising. For their clients that means more sales, higher market share, and better brand representation.