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DSP Link-Out Campaigns

Utilizing Amazon to Drive Traffic to Your Website

Amazon’s Demand Side Platform (DSP) enables you to control your marketing campaigns with regard to target group interests both on and off Amazon. However, we have found that many businesses are only using the first-party data from the Amazon DSP to drive traffic to Amazon brand stores or product pages, not utilizing Amazon’s data to boost awareness on their own websites. Laura Löbbel of factor-a and Joost Eijkens of DEPT discussed utilizing the Amazon Sales Funnel and Link-Out strategies in combination with Amazon Shopping data to drive awareness of your brand on and off Amazon, including how to blend Amazon into your Google campaigns. Explore and maximize all the options DSP has to offer your business.

Download the slides

We at factor-a offer a number of services to support all businesses on Amazon and you can find out more via our homepage. Alternatively, below you can download some of our relevant material:

What does factor-a do / How can factor-a help you?

Download (1 Page PDF) 

What is the factor-a Suite platform (SaaS)?

Download (1 Page PDF)

Any questions?

We are trusted by more than 150 businesses worldwide. Our team of specialists are here to help solve all your problems and questions you have about how to succeed on Amazon. Feel free to contact us via this form or get in direct touch with Jakob Kruhöffer, Business Development Director.

About the author

Laura Loebbel

Programmatic Advertising Consultant info@factor-a.com


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