Brand Gating – Protect your Brand on Amazon
Amazon’s self-proclaimed “obsession with customers” ensures that its marketplace is as convenient for the customers as possible. This enables Amazon’s … Read more
Vendor Central
Tricks for successful case management on Amazon
What to do if something is not working properly on Amazon? When brand manufacturers cannot solve emerging issues on their … Read more
How to understand your Amazon Vendor Manager
A successful collaboration with Amazon requires a good relationship with your vendor manager. It’s important to understand who this person … Read more
Amazon Buy Box: Consider these important influencing factors
To ensure simplicity of the platform, there is only one product detail page for each product on Amazon. In other … Read more
The Amazon Hybrid Model: Combining Vendor & Seller Central
Manufacturers and retailers have multiple options for selling their goods via Amazon. Two forms of cooperation with the retail giant … Read more
Internationalisation on Amazon: How to Prevent Cross-Border Sourcing
Once your business is up and running on Amazon, it’s tempting to start considering how to target international marketplaces. However … Read more
Review Management on Amazon: Tips & Tricks for Brand Manufacturers
Over 60% of online shoppers report that customer reviews are a key part of their decision-making process for purchases. Amazon … Read more
10 things you should consider as a Vendor in preparation for Cyber Monday
If you, as a vendor, are considering participating in Cyber Monday, you should consider a number of prerequisites as well … Read more
The Vendor Manager – 7 tips for an improved Amazon Experience
For every Amazon Vendor, a productive partnership with the designated Amazon Vendor Manager is essential. This cooperation can often be … Read more
Vendor Central vs. Seller Central: Which one should I choose for my business?
Information gathering: Amazon obtains information about what customers want in a particular department, primarily by first acting as a merchant … Read more