Brand Gating – Protect your Brand on Amazon
Amazon’s self-proclaimed “obsession with customers” ensures that its marketplace is as convenient for the customers as possible. This enables Amazon’s … Read more
Vendor Central
How to understand your Amazon Vendor Manager
A successful collaboration with Amazon requires a good relationship with your vendor manager. It’s important to understand who this person … Read more
Amazon Buy Box: Consider these important influencing factors
To ensure simplicity of the platform, there is only one product detail page for each product on Amazon. In other … Read more
The Amazon Hybrid Model: Combining Vendor & Seller Central
Manufacturers and retailers have multiple options for selling their goods via Amazon. Two forms of cooperation with the retail giant … Read more
Internationalisation on Amazon: How to Prevent Cross-Border Sourcing
Once your business is up and running on Amazon, it’s tempting to start considering how to target international marketplaces. However … Read more
Review Management on Amazon: Tips & Tricks for Brand Manufacturers
Over 60% of online shoppers report that customer reviews are a key part of their decision-making process for purchases. Amazon … Read more
10 things you should consider as a Vendor in preparation for Cyber Monday
If you, as a vendor, are considering participating in Cyber Monday, you should consider a number of prerequisites as well … Read more
The Vendor Manager – 7 tips for an improved Amazon Experience
For every Amazon Vendor, a productive partnership with the designated Amazon Vendor Manager is essential. This cooperation can often be … Read more
Vendor Central vs. Seller Central: Which one should I choose for my business?
Information gathering: Amazon obtains information about what customers want in a particular department, primarily by first acting as a merchant … Read more