Understand which product segments are important for your business and your products and what consumers are willing to pay.Read more
Amazon News
The New Amazon Normal- Looking Back on the Effects of 2020
With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.Read more
The New Amazon Normal – Main Challenges of Our Clients in 2020
2020 was a year that turned everything upside-down, and business on Amazon is no exception. From strategy to advertising, content … Read more
HOW TO DRIVE INCREMENTAL SALES ON AMAZON – WE FOUND THE MISSING LINK!
All marketers face the same problem – how does my marketing campaign impact my sales? How much would I have made without … Read more
YAMAHA CASE STUDY: BUILDING UP YOUR BRAND ON AMAZON
Take a deep dive into understanding the real success of Yamaha on Amazon with factor-a experts Alice Gossrau, Head of … Read more
MANAGE YOUR INVENTORY: CONTENT MONITORING ON AMAZON
Content optimization is a key factor in achieving success on Amazon, but it is only half the battle. Content Monitoring … Read more
Prepare your Amazon Prime Day now or regret later
Due to the Covid Pandemic there were rumors that the Amazon Prime Day will be cancelled in Fall. While Amazon … Read more
The Amazon Hybrid Model: The best of both worlds?
More and more businesses today are using both Vendor Central and Seller Central to leverage the advantages of both platforms … Read more
How to boost your sales and maximize revenue on Amazon
Amazon has altered the way we shop. As a marketer, being able to make a name for yourself on the … Read more
Amazon launched in the Netherlands
Amazon.nl is live. What do manufacturers and brands need to know now to get a head start? We provide the overview.
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Voice Commerce: How Alexa brings you into the home of your customers
With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.Read more
Fashion on Amazon: What’s possible with Amazon Advertising?
Find out how Amazon is quietly transforming the world of retail fashion and why now is the time to start paying attention.Read more
Amazon Advertising will be bigger than Facebook Ads
factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more
Implementing Amazon Advertising along the Customer Journey
Amazon is not only retailer and marketplace, but it also offers vendors and sellers exciting advertising opportunities. The online giant’s … Read more
Amazon launches Middle East Marketplace
Amazon's marketplace launch in the Middle East has finally happened. The trading giant announces that its online presence for the … Read more
Dayparting: How Effective is Ad Scheduling, Really?
Brands and advertisers face the challenge of managing ad campaigns on platforms like Amazon as efficiently as possible. There are … Read more
What are Amazon Halo Sales and where do they come from?
The Amazon Advertising jungle often poses challenges to marketers – as in the case of Halo Sales. In this article, … Read more
A+ Content: Use playroom on Amazon in a target-oriented way
Many brand manufacturers ask themselves why they need A+ Content in addition to their optimised standard product detail page. The … Read more
Amazon-SEO international: Why translations aren’t the right way
When you take your Amazon business to an international level, you are facing the challenge of creating content for different … Read more
Amazon DSP: How to use New-To-Brand Metrics
Amazon has introduced New-to-Brand (NTB) Metrics for Sponsored Ads and the Demand Side Platform (DSP) in recent weeks. The new … Read more