factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more
Amazon News
Implementing Amazon Advertising along the Customer Journey
Amazon is not only retailer and marketplace, but it also offers vendors and sellers exciting advertising opportunities. The online giant’s … Read more
Amazon launches Middle East Marketplace
Amazon's marketplace launch in the Middle East has finally happened. The trading giant announces that its online presence for the … Read more
Dayparting: How Effective is Ad Scheduling, Really?
Brands and advertisers face the challenge of managing ad campaigns on platforms like Amazon as efficiently as possible. There are … Read more
What are Amazon Halo Sales and where do they come from?
The Amazon Advertising jungle often poses challenges to marketers – as in the case of Halo Sales. In this article, … Read more
A+ Content: Use playroom on Amazon in a target-oriented way
Many brand manufacturers ask themselves why they need A+ Content in addition to their optimised standard product detail page. The … Read more
Amazon-SEO international: Why translations aren’t the right way
When you take your Amazon business to an international level, you are facing the challenge of creating content for different … Read more
Amazon DSP: How to use New-To-Brand Metrics
Amazon has introduced New-to-Brand (NTB) Metrics for Sponsored Ads and the Demand Side Platform (DSP) in recent weeks. The new … Read more
Amazon’s Marketplace Launch in the Middle East
News has surfaced from various outlets that Amazon plans to expand its reach to the Middle East. According to these … Read more
Deal or no deal: Amazon’s guide to Brexit
The date for the United Kingdom’s official EU exit is fixed: the deadline is March 29, 2019. Yet the EU … Read more
New! Amazon introduces Multi-Stores for Brands
Where previously, until this point, brands could use only one Amazon Store per account: now, vendors and sellers have the … Read more
Light in the blackbox: New customer metrics for Amazon Advertising
Until recently, measuring the success of Amazon Advertising campaigns aimed at attracting new customers was a challenge for marketers. To … Read more
New: Bidding Control for Amazon Sponsored Products
In the last couple months, Amazon Sponsored Ads has undergone countless changes. Amazon Advertising’s most recent update is the highly … Read more
Amazon Sponsored Ads: The ultimate guide to all new features
In the past several weeks, Amazon has gone about a major overhaul in its marketing portfolio strategy. Amazon Marketing Services … Read more
2nd Amazon Vendor Dinner in Hamburg is a great success
Exclusive evening on the banks of the Elbe On the first evening of the Online Marketing Rockstars Festival 2018 … Read more
Small and Light: Amazon launches new FBA program in Europe
Small and Light (SnL): Amazon launches new FBA-program for sellers and vendors With Amazon Small and Light (SnL), Amazon offers … Read more
Germany’s leading agency in Social Media & Influencer Marketing joins digital agency Dept
By joining Dept, visumate strengthens their overall marketing position with data and technology experts, while simultaneously enriching Dept with creative … Read more
Dept Festival 2018 reveals first names line-up
Digital agency Dept has announced the first speakers to take the stage during the third edition of the Dept Festival. … Read more
factor-a becomes part of Dept
Cologne-based agency embedded in entrepreneurial service model composed of 15 top digital agencies in ten countries Amazon specialist factor-a continues … Read more
factor-a’s amabid software nominated for the European Search Awards
amabid nominated twice factor-a has been nominated with amabid – the software solution for AMS Bid and campaign automation … Read more