The Amazon Hybrid Model: The best of both worlds?
More and more businesses today are using both Vendor Central and Seller Central to leverage the advantages of both platforms … Read more
Amazon News
How to boost your sales and maximize revenue on Amazon
Amazon has altered the way we shop. As a marketer, being able to make a name for yourself on the … Read more
Amazon launched in the Netherlands
Amazon.nl is live. What do manufacturers and brands need to know now to get a head start? We provide the overview.
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Voice Commerce: How Alexa brings you into the home of your customers
With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.Read more
Fashion on Amazon: What’s possible with Amazon Advertising?
Find out how Amazon is quietly transforming the world of retail fashion and why now is the time to start paying attention.Read more
Amazon Advertising will be bigger than Facebook Ads
factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more
Implementing Amazon Advertising along the Customer Journey
Amazon is not only retailer and marketplace, but it also offers vendors and sellers exciting advertising opportunities. The online giant’s … Read more
Amazon launches Middle East Marketplace
Amazon's marketplace launch in the Middle East has finally happened. The trading giant announces that its online presence for the … Read more
Dayparting: How Effective is Ad Scheduling, Really?
Brands and advertisers face the challenge of managing ad campaigns on platforms like Amazon as efficiently as possible. There are … Read more
What are Amazon Halo Sales and where do they come from?
The Amazon Advertising jungle often poses challenges to marketers – as in the case of Halo Sales. In this article, … Read more
A+ Content: Use playroom on Amazon in a target-oriented way
Many brand manufacturers ask themselves why they need A+ Content in addition to their optimised standard product detail page. The … Read more
Amazon-SEO international: Why translations aren’t the right way
When you take your Amazon business to an international level, you are facing the challenge of creating content for different … Read more
Amazon DSP: How to use New-To-Brand Metrics
Amazon has introduced New-to-Brand (NTB) Metrics for Sponsored Ads and the Demand Side Platform (DSP) in recent weeks. The new … Read more
Amazon’s Marketplace Launch in the Middle East
News has surfaced from various outlets that Amazon plans to expand its reach to the Middle East. According to these … Read more
Deal or no deal: Amazon’s guide to Brexit
The date for the United Kingdom’s official EU exit is fixed: the deadline is March 29, 2019. Yet the EU … Read more
New! Amazon introduces Multi-Stores for Brands
Where previously, until this point, brands could use only one Amazon Store per account: now, vendors and sellers have the … Read more
Light in the blackbox: New customer metrics for Amazon Advertising
Until recently, measuring the success of Amazon Advertising campaigns aimed at attracting new customers was a challenge for marketers. To … Read more
New: Bidding Control for Amazon Sponsored Products
In the last couple months, Amazon Sponsored Ads has undergone countless changes. Amazon Advertising’s most recent update is the highly … Read more
Amazon Sponsored Ads: The ultimate guide to all new features
In the past several weeks, Amazon has gone about a major overhaul in its marketing portfolio strategy. Amazon Marketing Services … Read more
2nd Amazon Vendor Dinner in Hamburg is a great success
Exclusive evening on the banks of the Elbe On the first evening of the Online Marketing Rockstars Festival 2018 … Read more