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Brand optimization: steps to success on and off Amazon

Building up a strong and consistent brand presence on Amazon is crucial for success. Combined with Amazon Advertising, your brand content (from product information to a strong brand store) has a massive impact on expanding your audience and increasing sales and market share on Amazon.Read more

Amazon DSP: Twitch Inventory and Audiences Available for Targeting

Twitch and Amazon DSP

Brands running Amazon DSP campaigns in EU5 can now address the diverse interests of the Twitch community through Twitch video and display ads. Learn more!Read more

The New Amazon Normal- Looking Back on the Effects of 2020

Amazon the New Normal, 2020 Recap

With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.Read more