Amazon is expanding at a rapid pace to become the largest e-commerce platform in the world and is even out-performing the most popular e-commerce sites in different countries.Read more
Amazon News
Amazon Prime Day 2021 Recap
Amazon Prime Day 2021 was the biggest event to date for the e-commerce giant, but as with any major event, there were both positives and negatives.Read more
Amazon Internal Profitability and Why it is Vendors’ Faults
Alex will explore how vendors perceive Amazon profitability as well as Amazon’s self-perception of profitability.Read more
Amazon Posts
Social media meets online retail with Amazon Posts. This new addition to Amazon allows shoppers to discover your brand and products through different feeds.Read more
Get ready for Amazon Prime Day 2021
While Amazon always keeps a tight lid on the exact date of Prime Day, several sources have revealed that it … Read more
Brand optimization: steps to success on and off Amazon
Building up a strong and consistent brand presence on Amazon is crucial for success. Combined with Amazon Advertising, your brand content (from product information to a strong brand store) has a massive impact on expanding your audience and increasing sales and market share on Amazon.Read more
Sponsored Ads and Brand Stores Launch in Singapore
Sponsored Ads and Brand Stores are now available on Amazon.sg, opening opportunities for retailers and shoppers in Singapore and around the world.Read more
Consumer Focus: Impact of Brexit on Amazon’s Business in Ireland and the EU
What does the future look like for Amazon customers in Ireland after Brexit? It may be entirely different than you would expect. Find out more!Read more
Amazon to Launch in Poland
Amazon has announced that it will officially launch in Poland, instituting the Amazon.pl site to vendors, sellers and customers.Read more
Amazon DSP: Twitch Inventory and Audiences Available for Targeting
Brands running Amazon DSP campaigns in EU5 can now address the diverse interests of the Twitch community through Twitch video and display ads. Learn more!Read more
The New Amazon Normal- Looking Back on the Effects of 2020
With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.Read more
MANAGE YOUR INVENTORY: CONTENT MONITORING ON AMAZON
Content optimization is a key factor in achieving success on Amazon, but it is only half the battle. Content Monitoring … Read more
The Amazon Hybrid Model: The best of both worlds?
More and more businesses today are using both Vendor Central and Seller Central to leverage the advantages of both platforms … Read more
How to boost your sales and maximize revenue on Amazon
Amazon has altered the way we shop. As a marketer, being able to make a name for yourself on the … Read more
Amazon launched in the Netherlands
Amazon.nl is live. What do manufacturers and brands need to know now to get a head start? We provide the overview.
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Voice Commerce: How Alexa brings you into the home of your customers
With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.Read more
Fashion on Amazon: What’s possible with Amazon Advertising?
Find out how Amazon is quietly transforming the world of retail fashion and why now is the time to start paying attention.Read more
Amazon Advertising will be bigger than Facebook Ads
factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more
Implementing Amazon Advertising along the Customer Journey
Amazon is not only retailer and marketplace, but it also offers vendors and sellers exciting advertising opportunities. The online giant’s … Read more
Amazon launches Middle East Marketplace
Amazon's marketplace launch in the Middle East has finally happened. The trading giant announces that its online presence for the … Read more