Consumer Focus: Impact of Brexit on Amazon’s Business in Ireland and the EU

22. February 202122. February 2021 by Niall Casey

What does the future look like for Amazon customers in Ireland after Brexit? It may be entirely different than you would expect. Find out more!Read more

Amazon to Launch in Poland

1. February 202129. January 2021 by Kristen Bryk

Amazon has announced that it will officially launch in Poland, instituting the Amazon.pl site to vendors, sellers and customers.Read more

Amazon DSP: Twitch Inventory and Audiences Available for Targeting

15. March 202119. January 2021 by Kimberly Maggard

Brands running Amazon DSP campaigns in EU5 can now address the diverse interests of the Twitch community through Twitch video and display ads. Learn more!Read more

The New Amazon Normal- Looking Back on the Effects of 2020

17. December 202015. December 2020 by Kristen Bryk

With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.Read more

MANAGE YOUR INVENTORY: CONTENT MONITORING ON AMAZON

20. October 20208. October 2020 by Kristen Bryk

Content optimization is a key factor in achieving success on Amazon, but it is only half the battle. Content Monitoring … Read more

The Amazon Hybrid Model: The best of both worlds?

3. February 202110. June 2020 by Alexander Ortner

More and more businesses today are using both Vendor Central and Seller Central to leverage the advantages of both platforms … Read more

How to boost your sales and maximize revenue on Amazon

3. February 202129. April 2020 by Katharina Lurz

Amazon has altered the way we shop. As a marketer, being able to make a name for yourself on the … Read more

Amazon launched in the Netherlands

11. March 202010. March 2020 by Liv Odenthal

Amazon.nl is live. What do manufacturers and brands need to know now to get a head start? We provide the overview.
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Voice Commerce: How Alexa brings you into the home of your customers

17. February 20209. January 2020 by Maria Heuger

Fashion on Amazon: What’s possible with Amazon Advertising?

12. November 201912. November 2019 by Nils Zündorf

Find out how Amazon is quietly transforming the world of retail fashion and why now is the time to start paying attention.Read more

Amazon Advertising will be bigger than Facebook Ads

19. September 201918. September 2019 by Kimberly Maggard

dmexco Talk, World of Agencies, Kim Maggard

factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more

Implementing Amazon Advertising along the Customer Journey

28. August 20196. June 2019 by Nils Zündorf

Amazon is not only retailer and marketplace, but it also offers vendors and sellers exciting advertising opportunities. The online giant’s … Read more