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Voice Commerce: How Alexa brings you into the home of your customers

alexa voice commerce

With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.Read more

Amazon Advertising will be bigger than Facebook Ads

dmexco Talk, World of Agencies, Kim Maggard

factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more

What are Amazon Halo Sales and where do they come from?

The Amazon Advertising jungle often poses challenges to marketers – as in the case of Halo Sales. In this article, … Read more