Understand which product segments are important for your business and your products and what consumers are willing to pay.Read more
Amazon News
The New Amazon Normal- Looking Back on the Effects of 2020
With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.Read more
The New Amazon Normal – Main Challenges of Our Clients in 2020
HOW TO DRIVE INCREMENTAL SALES ON AMAZON – WE FOUND THE MISSING LINK!
YAMAHA CASE STUDY: BUILDING UP YOUR BRAND ON AMAZON
MANAGE YOUR INVENTORY: CONTENT MONITORING ON AMAZON
Prepare your Amazon Prime Day now or regret later
The Amazon Hybrid Model: The best of both worlds?
How to boost your sales and maximize revenue on Amazon
Amazon launched in the Netherlands
Amazon.nl is live. What do manufacturers and brands need to know now to get a head start? We provide the overview.
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Voice Commerce: How Alexa brings you into the home of your customers
With Alexa, Amazon has created a new connection between companies and consumers and has thus thrown old marketing principles overboard. The newly created Voice Commerce channel plays by its own rules. Now it is a matter of developing good strategies to win the game.Read more
Fashion on Amazon: What’s possible with Amazon Advertising?
Find out how Amazon is quietly transforming the world of retail fashion and why now is the time to start paying attention.Read more
Amazon Advertising will be bigger than Facebook Ads
factor-a’s Amazon Advertising expert Kimberly Maggard took the stage at DMEXCO 2019 and showed why Amazon Advertising is the next big thing in marketing. Find out how Amazon is quietly transforming into an advertising powerhouse and why Google and Facebook are (rightfully) afraid.Read more
Implementing Amazon Advertising along the Customer Journey
Amazon launches Middle East Marketplace
Dayparting: How Effective is Ad Scheduling, Really?
Brands and advertisers face the challenge of managing ad campaigns on platforms like Amazon as efficiently as possible. There are … Read more
What are Amazon Halo Sales and where do they come from?
A+ Content: Use playroom on Amazon in a target-oriented way
Amazon-SEO international: Why translations aren’t the right way
Amazon DSP: How to use New-To-Brand Metrics
Amazon has introduced New-to-Brand (NTB) Metrics for Sponsored Ads and the Demand Side Platform (DSP) in recent weeks. The new … Read more