Kimberly Maggard is Amazon Ads expert at FACTOR-A/DEPT®. At DMEXCO 2019, she showed why Amazon should definitely not be neglected when it comes to marketing. Learn how Amazon is becoming a marketing powerhouse and why Google and Facebook are (rightly) scared. Kim explains the differences from traditional marketing models and walks you through the Amazon customer journey. She explains the key strategies that work at every stage of the sales funnel.
The pillars of Amazon’s success – Amazon customer data, Brand Safety, premium inventory and more!
Consumers are arriving at their desired product in different ways than in the past.
Amazon DSP and Sponsored Ads along the entire customer journey.