Over the past few months, Amazon has been expanding its ever-growing list of countries by adding 85 new countries to the list of eligible sellers. The already worldwide e-commerce giant is only continuing to expand its reach by opening to new countries in Central Asia, the Middle East, South America and Africa. With now 188 countries selling on Amazon, the number of countries on the list is becoming much greater than those not on Amazon.
What does this mean for vendors and sellers?
Now, brands in countries including Pakistan, Kazakhstan, Uruguay, Venezuela, South Africa, United Arab Emirates, and Saudi Arabia, that previously had to use middleman companies or work with partners in accepted countries to get their products on Amazon, can now handle their Amazon selling independently.
Pakistan’s Adviser to the Prime Minister on Commerce, Textile and Investment celebrated the news in a Tweet, saying Pakistan being added to Amazon’s Seller list “is a big accomplishment for our E-Commerce & will open up vast opportunities for a new breed of young men & women entrepreneurs.” Entrepreneurs, freelancers and other businesses in these countries are now gaining a platform that was previously unavailable or extremely limited, allowing their reach to grow exponentially.
Job opportunities will also increase for big and small businesses alike and the e-commerce sectors will expand greatly. This will also support these countries as they work to move into foreign markets, after a series of hard-fought negotiations that, for some countries like Kazakhstan, lasted over 6 months.
“Previously, our entrepreneurs had to register a legal entity and open a bank account only in accepted countries to gain access to trade on Amazon,” explained Kazakh Minister of Trade and Integration, Bakhyt Sultanov. Amazon has now given sellers in these countries much easier access to foreign markets and an independence that will allow their businesses to thrive.
Similarly to what we’ve seen in Amazon’s past steps of expansion, like opening in the UAE and Poland, or making new elements like Sponsored Ads available in the Netherlands and Singapore, this growth will mean great opportunities and improvements in international access for businesses and shoppers alike.
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